Pink Banana Media & LGBTBrandVoice.com

In This Issue Spotlight on Destination Marketing Utilizing Facebook, Twitter, Blogs, Photos and Video to Market a Destination to both Gay & Lesbian Travelers and Locals as well The formula commonly in use today incorporates a Facebook fan page, a blog, a Twitter account, a Flickr account, and occassionally a YouTube channel... all dedicated exclusively to featuring the best of a local destination.... Other Highlights Updates on our Social Network Marketing Webinars What Are Other Destinations Doing in Social Media HOW TO: Use Twitter Hashtags for Business Proud Out coverboy or dangerous stereotype?: Sacha Baron Cohen’s “Brüno” gives LGBT media much to report and ponder “CBS News on Logo” is LGBT media’s latest economic casualty A Bear’s Life Gold Card Program Appreciate Marketing: Sendout Cards Paranormal Activity - A Film & Social Network Marketing Download PDF

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How Do I Get My Web 2.0 and Social Networking World All Working Together in Synchronized Harmony? Finding the most efficient ways of using photos, blogs and videos to promote your company on the Internet, far and wide! ...from our July 2009 Gay Business Report, we went into great detail as to how and why to use Twitter, and over the past two months, even more has evolved on this topic that provides even greater relevancy to using Twitter in our business lives. But Twitter is still only part of the story, as it is both one of our primary TOOLS?for managing our online content and one of our primary TOUCH POINTS?for communicating our content’s message to a wide and relevant audience worldwide... Other Highlights Updates on our Social Network Marketing Webinars How To: Manage Social Media Goals and Expections Interview with Scott Monty, Global Digital Communications Manager at Ford 13 Steps That Transformed One Company From Invisible King to Sought Leader 9 Rules of Facebook Promotion...

Finding the most efficient ways of using photos, blogs and videos to promote your company on the Internet, far and wide! It’s interesting, but as we enter into the latter half of 2009, we can look back less than a year and see how when it comes to social network marketing, we’re living history as we speak. There was a day when only a small handful of early adopters even knew what Twitter was. Now, it’s become part of our daily dialogue (can you say “Tweet”), the way “ Google ” has turned into “Googling” and become a verb. From our July 2009 Gay Business Report , we went into great detail as to how and why to use Twitter, and over the past two months, even more has evolved on this topic that provides even greater relevancy to using Twitter in our business lives. But Twitter is still only part of the story, as it is both one of our primary TOOLS for managing our online content and one of our primary TOUCH POINTS for communicating our content’s message to a wide and rele...

We are working on an article for the September 2009 Gay Business Report that ties in nicely with Part 2 of our upcoming webinar we are doing on September 2nd, focusing on some of the more advanced trends and techniques in social network marketing as we enter the latter half of 2009. The focus of this article, and what we touch on in our webinar and offer as a service to our clients, is all about setting a social network marketing strategy that includes and brings together the various social network marketing activities a person or company is doing, into one cohesive marketing plan and execution. Part 1 of our discussions is always easy... it focuses on Facebook , as Facebook is a great place for most of us to start... to cut our teeth, so to speak, on how social network marketing works. And for many of us, Facebook can be the beginning and the end of our social network marketing strategy, as it provides us a platform from which to speak our mind (status updates), share links of o...

Philadelphia on 28 September • New York City on 29 September Community Marketing, Inc. and Pink Banana Media have announced half-day educational and networking symposia for business leaders interested in growing their LGBT market share. The California Gay & Lesbian Market Symposia follow successful programs held in New York City (2007) and Chicago (2008) and Los Angeles and San Francisco in Spring 2009. Participants from across the region, as well as throughout North America are invited to attend the Symposia. Philadelphia , Monday, Sept. 28, 9:00am to 12:30pm at the Hub Meeting & Event Center New York City , Tuesday Sept. 29, 9:00am to 12:30pm at the NYC Conference Center "In a soft economic market, the gay and lesbian segment presents an especially valid and viable opportunity for growth,” said David Paisley, the event organizer. “The Gay & Lesbian Market Symposium offers a comprehensive research, advertising, marketing, and communication...

A Complete Social Network Marketing Plan & Strategy for only $450 Learn to master the world of Social Networking and unlock this marketing potential for your business! Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 5-part Social Network Marketing Tutorials Course series , walking you through each step in promoting your company using social network marketing in a careful and very detailed format. Level 1: Setting Up Your Accounts (Your Content Tools and First Touch Points) Laying the groundwork: your social network identity Deciding which path to take and which strategy to follow - should you blog? Setting up a blog ( Google's BlogSpot.com , Wordpress.com and Tumblr.com , just to name a few options) set up a Flickr or Picasa photo account (multimedia sharing) set up Twitter account and start by going through the followers list of people you know... you...

I write this as I sit in the airport's SAS lounge, one of the finest lounges I think I've ever seen, on my way home from a whirlwind trip to Copenhagen to attend the IGLCC Conference here, held in conjunction with the Human Right Conference being held by the World OutGames 2009 here in this city. A word needs to be said about Copenhagen... it's a wonderful city and I wish I could have spent more time here. Staying in a hotel in the old city center area, I felt the entire city was at my fingertips for exploring, with some of the coolest and hippest restaurants spread throughout within small, medieval streets and open, picturesque canals. Despite some negative press related to the OutGames in terms of two hate-crimes being committed, the overall feeling here is definitely one of acceptance and tolerance, along with a slightly edgy feel when one stays out past midnight meeting some of the locals at the gay bars spread throughout the old part of the city. And can these Danes ...

Check out this video interview shot by Nicholas Snow of www.Snowbiz247.com! Matt Skallerud is an internet entrepreneur creator of web sites and campaigns targeting the gay, lesbian, bisexual and transgendered markets. He founded GayWired.com in 1995 and subsequently created a network of sites including LesbiaNation.com, GaySports.com, GayBusinessWorld.com and GayMonkey.com, to name a few. Also created GLBT B-to-B sites GayLinkContent.com and GayMediaExpress.com. Having sold these sites, he created PinkBananaMedia.com and helps companies, large and small, reach GLBT consumers online. Skallerud has been instrumental in the nurturing and success of the NotesFromTheWorld.com family of web sites. Snowbiz247. Small screen. Big host. Worldwide audience. See most episodes at www.Snowbiz247.com. Matt explained, "My focus is online marketing, starting with the basics of banner ads and e-mail, but expanding into the more advanced world of blogs, social networking and online video, and how th...

I returned recently from what was one of my best trips to South America ever! After spending an incredible week with my Brazilian friends in Rio, I changed gears and went into business mode, heading down to Buenos Aires for the GNetwork360.com Gay Marketing and Travel Symposium, held at the Axel Hotel. I arrived early, which allowed me to spend some quality time with both my local friends and some of the other presenters arriving early as well. Of course, quality time in Buenos Aires almost always includes food and drink, of which there was plenty of both to go around. The city itself has some of the best restaurants, and for travelers coming into Buenos Aires, the price is sinfully inexpensive. I enjoyed several dinners in the Palermo area of Buenos Aires, including a Japanese-Peruvian fusion restaurant called Osaka, as well as several incredible meals in the San Telmo district, an up and coming area reminiscent of old neighborhoods in Madrid. We started the conference with a pr...

In this issue: Understanding the Business Use of Twitter It’s all in the tools that lay “on top” of Twitter, illuminating those millions of conversations per hour and allowing the “crowd” to take the lead in journalism. It’s no secret we’re living history as we speak when it comes to the technological advances in social network marketing we’re seeing today. One often heard quip is “can’t it all just stop for a little while so that the rest of us can catch up!?” Well, as we all know, it’s not going to stop, and ever since the recent Iranian Election coverage on Twitter.com, it’s clear there is definitely SOMETHING going on, but what that “something” is can be a challenge to wrap one’s head around.... Thus, the power of one’s "Tweets" is not in tracking click-throughs of each individual Tweet, but rather posting something worth "ReTweeting" and spreading that information far and wide... Tips & Tricks:? Shooting Photos at Events Photos are definitely VIRAL in the s...

It’s all in the tools that lay “on top” of Twitter, illuminating those millions of conversations per hour and allowing the “crowd” to take the lead in journalism. It’s no secret we’re living history as we speak when it comes to the technological advances in social network marketing we’re seeing today. One often heard quip is “can’t it all just stop for a little while so that the rest of us can catch up!?” Well, as we all know, it’s not going to stop, and ever since the recent Iranian Election coverage on Twitter.com , it’s clear there is definitely SOMETHING going on, but what that “something” is can be a challenge to wrap one’s head around. Google knows there is something there... over the past few years, Google has become one of the top destinations online users go to when they want multiple sources of up-to-the-minute news, and they want it first! Google’s method, of course, is in their superior algorithms scouring the web for top news content as it happens. But with t...