Online Gay Marketing and Web 2.0 Seminar - Long Beach, CA, Ft. Lauderdale and Miami, FL

Marketing to the Gay Community on the Internet?
Looking for valuable insights? A competitive edge?

Attend This Gay Market Seminar
ONLINE Gay Marketing and Web 2.0

Long Beach, CA
Thursday, August 21, 2008 - 2:00 pm to 4:00 pm
Hilton Long Beach
701 W. Ocean Blvd., Long Beach, CA 90831
Snacks included

Miami, FL
Tuesday, September 2, 2008 - 9:00 am to 11:00 am
Wyndham Miami Airport Hotel
3900 NW 21st Street, Miami, FL 33142
Breakfast included!

Ft. Lauderdale, FL
Thursday, September 4, 2008 - 9:00 am to 11:00 am
Embassy Suites Ft. Lauderdale
1100 Southeast 17th Street, Ft. Lauderdale, FL 33316
Breakfast included!

COST: $75

Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space?

MySpace FaceBook Friendster Plaxo LinkedIn Orkut WindowsLive

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online.

Some topic highlights to be covered will include:

  • Using Photos as a Marketing Tool on Facebook - the Amplifying Effect
  • Are you using Content related to your organization or business in order to increase your online exposure and search engine rankings?
    • Utilizing the power of photos, blogs and editorial to pump up your marketing efforts
    • How content can become part of your SEO (search engine optimization) efforts
  • Does your website utilize any of the viral, social networking opportunities for visitors to spread the word about your content far and wide?
  • Have you thought about some creative ways to use Online Video to your business advantage?
  • Have you thought about Entering the Conversation with blog and new postings relevant to your industry?
  • Are you using to its full potential?

Advanced Online Marketing

Our Speaker

Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded in May of 1995. He successfully led into one of the premiere and dominant gay websites worldwide, translating that success to and (gay travel site). In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included,,, and, just to name a few.

Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. Skallerud starts with the basics of banner ads and e-mail, but expands into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients.

His goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis.

Seminar Link:


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