How To: Web 2.0 Marketing Examples

By -
Example: Pride Posters


I would select say Famous African-American LGBT posters (http://www.survivorposters.com/shop/item.php?item_id=225&category_id=48). I would then create a blog specifically for this topic only, and populate the blog with a mix of highlights of key LGBT African Americans that are on the poster, as well as grabbing current news items for this topic. The blog can use information from sources such as Wikipedia for the individuals.

I would then create one story per month that was written about either one of the LGBT African Americans and/or a story that is more in-depth that comes from news related to LGBT African American key figures (something they do, a death, etc.). This story would be posted on your site, the blog and gaylinkcontent.com and made available for free, with a link and logo to your site.


After a few weeks, you would then look at how your search engine placement (natural search) is doing for search terms based upon those LGBT African Americans. You should have several placements by this time. Then, take a look at other sites appearing in those search results… are any of them available to you for advertising, as well as getting your editorial stories included with the ad buy as well?


Lastly, are there other websites that aren’t necessarily search engine friendly, but are strong in the LGBT African American community nonetheless… especially those sites that might be related to the historical figures in your poster?


Separately from this, I would recommend creating a Facebook Group specifically for the Famous African-American LGBT topic. Populate it with the links to the blog and editorial postings highlighted above. In addition, if there were any events associated with this topic that you could attend, shoot photos at and upload to the Facebook Group, all the better for getting more members into your Facebook Group, utilizing the viral nature of photos on Facebook. Remember, the more members you have in your Facebook Group, the more people you can do direct marketing to based upon this topic.

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more