The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter
The key components of a successful Tweet are:
- Include a strong and compelling image
- Link to the appropriate and immediate "call to action" of what the Tweet is about
- Include the right #hashtags
- Include the @profile of who it is you are Tweeting about
There is no one, single method or strategy here... it's all about maximizing what 144 characters + an image and a web link can do for you. By using these components described above, your Twitter post will be seen by a wider audience, and stands a better chance of going viral, even by just a modest amount.
What's important is that you see these Tweets as an extension of you and your company in the social media environment. You're not just posting and speaking TO your audience... you're engaging and speaking WITH your audience, the way influencers do. It's important to follow back those that follow you (and are relevant to you and your business). It's also important to view your Twitter feed a few times per week, liking, commenting and at times, sharing via a ReTweet, those posts that you truly like and that can be relevant to your business. Again, no one strategy here... your level of engagement, along with WHO and WHAT you engage with, are a direct reflection of you and your business, and no one but you can decide what's best here.
WHY would you do this? Because of the reach and engagement you can get when following this strategy on Twitter. When following this strategy, you can achieve what we like to call "Breakout Tweets" that individually reach thousands of LGBT consumers and/or businesses (depending on who you are following and engaged with), and are interacted with in the form of likes, clicks, comments and shares upwards of 10% or more (which means that if 1,000 individuals SEE your Twitter post and the post has a 10% engagement rate, 100 people have liked, clicked, commented or shared your post).
First, this example shows a series of normal Tweets, along with what Twitter is measuring, analyzing and reporting to you at https://analytics.twitter.com
The examples below show just a few Breakout Tweets.