VP of Marketing Serge Gojkovich Departs Grindr / Blendr, Launches the ZaPamti Agency Specializing in Mobile App Marketing

By -

Serge Gojkovich, former vice president of marketing at Grindr and Blendr, today announced his company departure and unveils the launch of his new agency, ZaPamti (pronounced "za-pom-tee"), providing a full range of services specifically tailored to startup apps and companies looking to tap into the mobile market. Utilizing a robust network of more than 50 established copywriters, designers, and developers, ZaPamti offers marketing, creative, public relations, media buying, social media and technical resources designed to introduce new and old brands to the mobile space.
Gojkovich, who left his country of Serbia with his parents and brother when he was only 1 year old, named his firm ZaPamti after the Serbo-Croatian word for “remember.” ZaPamti’s essential mission is to provide stellar brand identity-building and other marketing/PR services for clients who wish to launch new apps, migrate their websites to mobile or just make a splash in niche communities such as the LGBT market.

After heading Grindr’s marketing department for three years and taking the mobile gay dating app from 500,000 to over 6 million users and counting, Gojkovich has decided to return to his entrepreneurial roots to launching his own agency. . Previous to Grindr, Gojkovich founded Boston-based GCI Marketing and ran the firm for eight years. At GCI, he helped London and numerous other clients reach the gay market in the United States and become No. 1 brands in their respective categories.

About Serge Gojkovich
Serge Gojkovich specializes in niche marketing and marketing for mobile apps. For more than 17 years, he has been delivering results to an array of businesses, including Grindr, VisitBritain, and Visit London. He has helped to firmly establish brands and accelerate them to leadership positions in the marketplace.

Gojkovich has worked with clients on all aspects of their marketing strategies, helping them to define their growth objectives and plan their outreach in order to enhance market presence. He has led teams of employees as an executive marketing director for leading brands.

Gojkovich has lived, worked and studied in Boston, Minneapolis and Los Angeles, where he is currently based. He regularly appears on industry panel discussions on marketing, app marketing, LGBT marketing, dating sites/apps, mobile apps and travel.

Contact
Serge Gojkovich
CEO
ZaPamti Agency
serge@zapamti-agency.com
zapamti-agency.com
617-953-1701

Like us: facebook.com/ZaPamti
Follow us: twitter.com/ZaPamtiAgency

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more