I just returned from the NGLCC Conference in Seattle these past few days... it was a roaring success, and larger than it ever was with companies ranging from UPS to Office Depot to Wells Fargo Bank and many, many more global companies continually making outreach and great strides in embracing the GLBT business community. It also had a very strong contingent from the local community, led by Louise Chernin of the local GSBA (www.gsba.org).
The event began Wednesday evening with a GSBA Mixer at the top of the Space Needle in downtown Seattle. I missed this but everyone who attended found it to be an incredible experience and a great start to the week's events.
The main events began Thursday morning and continued on with a variety of educational workshops throughout the next few days. I had the opportunity to do a workshop on social network marketing to the GLBT community, which seemed to go over very well and was standing room only. The best part of this was the interactivity of the audience, who asked some excellent questions and even helped each other in some of the answers.
The evening receptions were a blast as well, and the attendees, all professional networkers in their own right, knew what to do and mingled and schmoozed the entire time. The cocktails were open bar and the hors d'oeuvres flowed all evening. One reception was held around the GLBT Marketplace, where the various companies had booths set up to better present their companies... a great way to kick this event off as the Marketplace was then open the entire next day for folks to come back and spend even more quality time with the various attendees promoting their companies.
In the meantime, several of us hit the local scene after-hours as well, checking out The Elite, Purr and The Cuff throughout Saturday night. The Elite on Thursday evening was fun as half the crowd was our group and the other half were locals, making for an excellent evening pub affair that kept everyone rather "reasonable" so that they could pace themselves for the following two days of work, networking and fun. I also had the opportunity of dining at Wild Ginger, a famous downtown restaurant with some fantastic Asian cuisine.
Overall, the event was a complete success. Check out some of the photos found below, and if the GLBT business-to-business marketplace is your scene, be sure to attend the conference in 2010 in Washington DC.
Popular posts from this blog
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride . The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we s
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications. Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.” Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotyp