January 2009 Gay Business Report
In This Issue
New Marketing Tools for 2009
How to get more targeted visitors to your site
In the last edition, Matt Skallerud wrote a great article, "Making Sense of Social Media." He compared social media to talk radio and old-fashioned telephone party lines. "A tiny percent call - but everybody is listening." This article is going to teach you how to best market to all of those "listeners...."
LGBT Marketing Forum: European Tourism and Hospitality Leaders to Gather in London
Timely Discussion of Gay and Lesbian Growth Opportunities During Economic Downturn
Unprecedented economic challenges facing the global tourism and hospitality industries have led leaders to explore viable "niche" markets to fill the gaps. Research over the past decade has indicated particular strength in the gay and lesbian markets, who continue to take holidays in large numbers during recessions, health scares, etc.
Community Marketing, Inc. (CMI), the international LGBT research and marketing firm, has announced a comprehensive "European Symposium on Gay & Lesbian Tourism" to meet these challenges and identify growth opportunities. The symposium, to be held at the Cumberland Hotel, Marble Arch, London on 13 February, is dedicated to marketing and sales executives of tourism boards, accommodations, travel suppliers, tour operators, retailers and meeting planners. ...
- What are the Benefits of Social Media Marketing?
- Who’s on our PBM Social Networking Site?