Online Gay Marketing and Web 2.0 - Las Vegas, LA and Miami

By -
Marketing to the Gay Community on the Internet?
Looking for valuable insights? A competitive edge?

Attend This Gay Market Seminar
ONLINE Gay Marketing and Web 2.0

LOCATION
Las Vegas, NV
Thursday, October 9, 2008 - 2:00 pm to 4:00 pm
Paris Hotel (Loire Room)
Snacks included

Los Angeles, CA
Tuesday, November 11, 2008 - 9:00 am to 11:00 am
Hilton LAX Hotel (in Carmel Room)
5711 W Century Blvd / Los Angeles, CA 90045
Breakfast included!

Miami, FL
Tuesday, March 24, 2009 - 9:00 am to 11:00 am
Wyndham Miami Airport Hotel
3900 NW 21st Street, Miami, FL 33142
Breakfast included!

COST: $75

Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space?

MySpace FaceBook Friendster Plaxo LinkedIn Orkut WindowsLive

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online.

Some topic highlights to be covered will include:

  • Using Photos as a Marketing Tool on Facebook - the Amplifying Effect
  • Are you using Content related to your organization or business in order to increase your online exposure and search engine rankings?
    • Utilizing the power of photos, blogs and editorial to pump up your marketing efforts
    • How content can become part of your SEO (search engine optimization) efforts
  • Does your website utilize any of the viral, social networking opportunities for visitors to spread the word about your content far and wide?
  • Have you thought about some creative ways to use Online Video to your business advantage?
  • Have you thought about Entering the Conversation with blog and new postings relevant to your industry?
  • Are you using LinkedIn.com to its full potential?

Advanced Online Marketing

Our Speaker

Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded GayWired.com in May of 1995. He successfully led GayWired.com into one of the premiere and dominant gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few.

Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. Skallerud starts with the basics of banner ads and e-mail, but expands into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients.

His goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis.

Seminar Link: http://www.pinkbananamedia.com/seminar/

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more