Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Over 150 of us attended the first ever IGLCC Conference in Montreal April 24th - 26th, 2008. The conference was an incredible success and had companies ranging from IBM to ING represented there. We can't wait for the next conference in Copenhagen next year, tied in to the OutGames 2009.
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach. Here's our first tip... many of you are creating beautiful HTML e-mail newsletter s. In order to truly get your message out there on Twitter , you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium , BlogSpot or Tumblr , or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not mo
We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the " TwitterSphere " is at a unique place in history, sitting on the edge of its tipping point. We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass". Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best. With social media where it's at today, over a billion people have access to and can post to their heart's content on Facebook . And everyone is, making th