Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.”
"In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram."
"Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson. And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets."
They point to something that most of us in the marketing & advertising world have known was coming for a long time. It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the onlin…
This year's LGBT Week NYC had some incredible presentations based on a wide variety of styles, techniques and disciplines when it comes to marketing to the LGBT community in 2016.
Of note this year was the increase in presentations based on LGBT Influencers, YouTube Content Creators and the world of LGBT New Media in general. In the audience were several young influencers, regularly posting during the conference and recording some of the presentations using Facebook Live. There was also more content posted using #LGBTWeekNYC this year than ever before... it seems everyone pretty much gets it. In some way, large or small, we're all a media entity of one if we're posting on Facebook, Instagram, YouTube, Tumblr, Twitter, Vine, Pinterest and more. The question is, for a company or brand, how do you decide who to work with amongst the millions of Twitter posts, YouTube videos, Instagram photos, Snapchat posts and Facebook content created and uploaded daily? And once you d…
Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
Reaching the LGBT market through YouTube in 2017 by Josh Rimer
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up t…