Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.”
"In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram."
"Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson. And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets."
They point to something that most of us in the marketing & advertising world have known was coming for a long time. It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the onlin…
This year's LGBT Week NYC had some incredible presentations based on a wide variety of styles, techniques and disciplines when it comes to marketing to the LGBT community in 2016.
Of note this year was the increase in presentations based on LGBT Influencers, YouTube Content Creators and the world of LGBT New Media in general. In the audience were several young influencers, regularly posting during the conference and recording some of the presentations using Facebook Live. There was also more content posted using #LGBTWeekNYC this year than ever before... it seems everyone pretty much gets it. In some way, large or small, we're all a media entity of one if we're posting on Facebook, Instagram, YouTube, Tumblr, Twitter, Vine, Pinterest and more. The question is, for a company or brand, how do you decide who to work with amongst the millions of Twitter posts, YouTube videos, Instagram photos, Snapchat posts and Facebook content created and uploaded daily? And once you d…
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …