Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
Reaching the LGBT market through YouTube in 2017 by Josh Rimer
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up t…
Last week, at the NGLCC Conference in Palm Springs, we proudly introduced the new LGBT Brand Voice, The Magazine. Our current, inaugural issue features: LGBT Influencers, bloggers, vloggers and YouTube Content Creators
LGBT Destination Marketing Case Study, featuring targeted advertising & user-generated content
Targeting Tobacco, HIV and STD At-Risk Groups
Our print run is 1,500 copies, to be printed and distributed between August and December 2016. In addition to the NGLCC Conference debut, we will also be distributing it at the LGBT New Media Trade Show & Expo in Las Vegas, Nevada, December 13, 2016, immediately following the CMI LGBT Tourism & Hospitality Conference.
Download PDF LGBTBrandVoice.com Join Our Journey With Us!
LGBT Brand Voice, The Magazine is a hybrid 28-page brochure and magazine, publishing some of our latest Pink Banana Media blog posts and articles, LGBT New Media blog posts and articles, as well as LGBT business features from our #LGBTBold campaign.…