Pink Banana Media & LGBTBrandVoice.com

The numbers are in for 2012: latest Gay Press Report reveals ad spending in gay press at $322.6 million-  5.1% increase. http://www.rivendellmedia.com/documents/2012gaypressreport.pdf Just in time for Gay Pride, Rivendell Media has released the annual Gay Press Report revealing that spending in the Gay Press for 2012 is at $322.6 million, up 5.1% from 2011 and showing The Gay Press has fully recovered from the Great Recession. Spending and circulation in the Gay Press is up for 2012- bucking the mainstream press. Actual spending is up just over 5% from 2011 to $322.6 Million.   Circulation of LGBT media is also up almost 5%. “The Gay Press is fully recovered from the recession,” says Todd Evans, President and CEO of Rivendell Media.  The Gay Press, once thought to be recession proof, was dramatically effected by the 2009 recession and spending (which had been always trending up- sometimes dramatically) showed wide swings from its all time high in 2009 to almost...

We are launching an entirely new seminar and presentation format for 2013... most folks know how to post their content on Facebook, Twitter and LinkedIn now.  Our presentation format for this year is now shorter, focusing on some of the more advanced topics in social media marketing available to us today, including 1) influencers , 2) social media integration with search , and 3) #hashtags and how your company can put them to work to help maximize your social media outreach .  Our focus is LGBT , but the strategies remain the same for almost any type of niche marketing today. We will touch on Interpersonal Marketing , discussing in more detail how marketing outreach in today's environment merges PR, advertising and social media.  In today's world, user-generated content (photos, status updates and reviews about your business) are becoming more and more relevant... we'll be discussing some of these trends, including how your business can best utilize Instagram , V...

The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing ( Facebook , Twitter , etc.), but how it can all come together using the technology of #hashtags and ensuring those status updates, photos and videos related to our business are doing all they can in helping get the word out about our business product or service. Over the past 5 years, most companies have become comfortable in maintaining a Facebook page and ensuring that their website updates, photos and little status updates were kept up-to-date here.  Facebook has morphed and evolved over the years, and is now a tried and true success story in how companies can best promote and market themselves online.  The trick here for maximizing any social media marketing outreach is a combination of " reach " and " engagement ", getting the message out to a decent number of fans/followers and developing messaging that these folks will want ...

We wanted to take this time to summarize what turned out to be an incredibly successful program held during the most recent IGLTA Convention this past May 2-4, 2013 in Chicago.  Our company, Pink Banana Media, helped set up and promote the hashtag #IGLTA2013 for use in Twitter , Instagram , Vine and other social media outlets.  We then added an entirely new element to the mix, offering to donate to the IGLTA Foundation for every member who used the hashtag and "Tweeted" or uploaded a photo to Instagram using #IGLTA2013.  Our offer was as follows: Pink Banana Media and Gay2Day.com are offering $1 to the IGLTA Foundation for every member who uses the hashtag #IGLTA2013 in their Tweet, Facebook status update, photo upload, Google Plus post, etc. during IGLTA's Annual Global Convention in Chicago, May 2-4, 2013. We're donating $1 per member per day, so if you post this daily during the conference, we'll donate $3.  Plus, for every IGLTA member who joins Gay2D...

This past week, on Friday, April 12, 2013, Community Marketing and Pink Banana Media held their 6th annual LGBT Marketing Conference at the Eventi Hotel in New York City... and it was their best conference to date!  Community Marketing and Pink Banana Media started the morning, discussing the latest in LGBT market research trends, as well as social media marketing to the LGBT community.  Some of the presentations new to the marketing conference included "The LGBT Financial Experience" by Prudential Financial , and a case study entitled "Care With Pride:  Johnson & Johnson Takes A Stand Against Bullying," showcasing how making outreach to the LGBT community and including employee volunteers can profit a company both externally to consumers and internally to employee morale and commitment from within.  Of course, Matt Tumminello of Target 10 did an incredible job presenting this project, which included online marketing,...

Serge Gojkovich, former vice president of marketing at Grindr and Blendr, today announced his company departure and unveils the launch of his new agency, ZaPamti (pronounced "za-pom-tee"), providing a full range of services specifically tailored to startup apps and companies looking to tap into the mobile market. Utilizing a robust network of more than 50 established copywriters, designers, and developers, ZaPamti offers marketing, creative, public relations, media buying, social media and technical resources designed to introduce new and old brands to the mobile space. Gojkovich, who left his country of Serbia with his parents and brother when he was only 1 year old, named his firm ZaPamti after the Serbo-Croatian word for “remember.” ZaPamti’s essential mission is to provide stellar brand identity-building and other marketing/PR services for clients who wish to launch new apps, migrate their websites to mobile or just make a splash in niche communities such as the LGBT...

E-Mail Newsletter - March 2013 ::  What's New in 2013  :: Gay2Day.com - LGBT Influencers Network Unleashing the Power of the Gay & Lesbian Community Online Gay2Day.com's Message to the Gay & Lesbian Community Are you OUT THERE on Social Media? Make your hashtags count! Earn Special Deals and Perks for Commenting, Liking, Tweeting and Sharing! Free Weekend for 2 and other Giveaways & Offers Are you posting updates about your life on Facebook, LinkedIn, Twitter and more? Are you uploading and sharing photos on Pinterest and Instagram? Do you create videos and share on YouTube? If so, then this site is for you! Gay2Day.com's Message to the Business Community Leverage the Power of Individuals, their Interactions and their Relationships! Meet the INDIVIDUAL as the NEW MEDIA in 2013 The LGBT Influencer as a MEDIA POWER of ONE! Introducing one of the first websites dedicated to harnessing the power of online LGBT influencers, providing a tru...