Pink Banana Media & LGBTBrandVoice.com

This article, although touching on the world of LGBT finance, is really about where people, gay and straight alike, find out about what’s happening around them in today’s ever more complex world of news and information.  Once upon a time, it used to be the morning newspaper.  In the LGBT community, it became local gay newspapers such as the Washington Blade and local gay publications such as HX and Next.  As online websites took hold, news and information flowed even faster and focused on even stronger niche audiences, first with more traditional news and content oriented websites, and then later with bloggers putting out news and information as it happened, and developing a new-found following all their own. This evolution continued along even while Google News developed into an even more timely source for news and information as it scoured these websites and blogs and, as a news aggregator, allowed the LGBT online community quick access to searches for gay financi...

FOR IMMEDIATE RELEASECOMMUNITY MARKETING, INC. Contact: David Paisley;  david@CommunityMarketingInc.com ; +1 415-437-3800 CMI’s 5 th  Annual LGBT Community Survey™ Over 30,000 respondents from 100 countries. First-ever mobile option yielded 12,000 survey respondents. Key comparisons to ‘General Population’ sample. Provides marketing and communications insights, while tracking motivations and trends. (San Francisco, CA, September 1, 2011) The Community Marketing, Inc. (CMI) 5th Annual LGBT Community Survey™ report was released today, featuring data from 100+ countries on over 30,000 LGBT consumers (including for the first time, 12,000 respondents to a mobile-optimized survey). Rivendell Media assisted in attracting the participation of over 150 LGBT websites, print publications, organizations and events. The survey was sponsored by Wells Fargo Bank and ABSOLUT® Vodka. The report includes an appendix comparison to several “G...

It has long been reported on how the LGBT community tends to be early adopters of technology, starting years ago with our embrace of dial-in modem chat rooms (we can be very creative when it comes to meeting online) to where we’re at today with smart phone technology and some of the cool LGBT apps that make the gay & lesbian world just a bit more accessible as well as closer together.  But it is the trend in technology and the LGBT business community that has really come together over the last few years, with one of the highlights of 2011 being the presence of Google at the recent IGLTA Convention in Fort Lauderdale this past week.  With over 500 travel business professionals (gay and gay-friendly) in the audience, Google held everyone’s attention for almost a full hour as they presented on stage a well-crafted presentation on how Google is doing more and more each day to make outreach to and better understand the LGBT community.  With topics ranging from search engin...

Our LGBT Marketing Conference held at Kimpton's Eventi Hotel in New York City was an incredible success, thanks to the support of our key partners and incredible speakers. Key presenters included not only Matt Skallerud (Pink Banana Media) and Tom Roth (Community Marketing) but also Merryn Johns of Curve Magazine, Scott Gatz of GayCities.com, Richard Oceguera of the NGLCC-NY, Jerime Black of Barefoot Winery reviewing their successes over the years in LGBT marketing and several others.  Links to some of our presenters can be found here: http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_19.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_14.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_11.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_07.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight.html http://lgbt...

A Ripening Economy, A Booming Industry: How the men’s underwear industry is the pulse of a livening economy by Stephen J. Lucin As a result of the slow upswing in various economies across the globe, there has never been a more opportune time for companies to market themselves to niche communities. These smaller market sectors have been known to help brands rebuild identities, cross lines of market demographics, and ultimately increase sales. In one market sector in particular, the men’s underwear industry, companies have been following this strategy for some time now. And the results of these companies’ successes are reported to determine the health of the economy in its current state. More recently, these results of successful men’s underwear brands have given economists a positive outlook in regard to the US economy’s future. According to a well-researched opinion piece from the Wall Street Journal entitled “From Bubble to Depression?” which was co-authored by 2002 Nobel Laur...

Are you registered yet?   Community Marketing and Pink Banana Media’s 4th Annual Gay & Lesbian Marketing Conference will be held on  April 29, 2011 at the Kimpton Eventi Hotel, New York City .  Offering a " Productive Day of Education and Networking ", topics covered will include Research, Insights, Strategies & Case Studies. The agenda for the day includes: John Lake , Director of Corporate Development , Human Rights Campaign The special significance of business/community relationships in LGBT connections and communications. Leveraging your HRC Corporate Equality Index ranking David Paisley , Senior Research Director , Community Marketing, Inc . Thomas Roth , Presiden t, Community Marketing, Inc. There is no “LGBT Market:” Segmentation findings and interpretations from the latest research can lead your company to diverse new business opportunities The Business of LGBT Business Darren Spedale , Founder , StartOut and Richard Ocegu...

We are proud to announce the newly relaunched LBCBN.com , the website of  The Long Beach Community Business Network , offering  New Features, Greater Access, Expanded Directory Listings and Links To Social Networks   The Long Beach Community Business Network's new website is LIVE and now a more productive tool in the marketing of one's business. Members can now take advantage and link with the social networks Facebook, Twitter, Digg, Delicious, Flicker, Linkedin, YouTube, easily through the new LBCBN website. The primary goal of this website design is for the LBCBN to become THE HUB for LGBT business information in the Long Beach area.  Integrating their member's social media activities with activities posted by the Chamber allow for a single location from which a person can be quickly kept up-to-date as to what is happening in the Long Beach LGBT business community, both from the Chamber's perspective and the perspective of individual business members of ...