Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
At VA PrideFest, our newest partner and client, Virginia
Tourism, launched their LGBTQ tourism initiative, @VisitGayVA.
A companion to the Commonwealth of Virginia’s Virginia.org/LGBT
website, both provide Lesbian, Gay, Bisexual and Transgender visitors
24/7 access to statewide lodging, dining, events, travel deals,
itineraries and more. All VA experiences self-designated as LGBT
friendly, and welcoming to all visitors. The Virginia Governor, Terry
McAuliffe, stopped by the booth to put in his 2-cents!
We're excited to
announce some of our latest new #ILoveGay ambassadors. Ty
Autry and John-David, both from New
York, will be attending the Richmond Fire, Flour &
Fork culinary event, where they'll be
jumping in head-first into some of the epicurean wonders that Richmond,
VA has to offer! Gabi & Fabia from Sao
Paulo, Brazil have joined us as well, bringing some of their
experiences in traveling the world as a lesbian couple with their
October is a
busy month... if you're in NYC, be sure to check out Richard Skipper Celebrates
and his cabaret performance on October 8 at the Laurie Beechman
Theatre. If you're in Montreal, the annual Black
& Blue event "Luminocity"
starts October 5 and runs through October 9.
And every Sunday, be sure to check out the latest from John
Davis and Tony Ortega of RawSexySpiritual and their
"Raw(est) brunch!" RawSexySpiritual - spirituality for gay men & those who
Upcoming LGBT Business
Out MBA Conference
October 12-14, 2017
Boston, MA Join the largest gathering of LGBT MBA (and graduate) students
and LGBTQ MBA alumni in the world for the 20th Annual Reaching Out
LGBTQ & Business Graduate Conference
The 2017 Reaching Out LGBTQ MBA & Business Graduate (otherwise
known as ROMBA) Conference will provide lesbian, gay, bisexual,
transgender and queer young professional leaders from around the world
the opportunity to network, learn, and improve their skills so they
will emerge stronger and more confident in the business world. The
conference is open to current, alumni and prospective LGBTQ MBAs and
business graduates and their active allies. http://www.reachingoutmba.org/register/
LGBTMPA 1st Workshops + Network Event In conjunction with CMI's 18th Conference on LGBT Tourism
Three afternoon workshops feature topical insight into LGBT community
issues for inclusion and success for the meeting professional.
Attendees can select from a wide range of course topics to understand,
attract and plan LGBT related meetings and LGBT events within meetings.
All presentations are designed specifically to empower your meetings
for greater diversity inclusion and communication. https://www.lgbtmeetingplanner.com/lgbtmpa-at-cmi
18th Conference on LGBT Tourism & Hospitality
November 1-3, 2017
San Francisco, CA Don't miss the LGBT tourism & hospitality industry's
premiere destination for market education, networking and fun!
Over 30 speakers! The tourism industry’s premiere marketing, sales,
public relations and research forum to help you reach LGBT travelers...
ALL NEW PROGRAM FOR 2017: Multiple workshops focusing on internet
marketing to the LGBT community, plus featured presentations on the
latest LGBT tourism market statistics, successful marketing techniques,
case studies and much more! Use PBM2017 when registering and save $100 http://communitymarketinginc.com/lgbt-tourism-conference/
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.
Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida). From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message. Will it be in the form of a blog post, a series of photos, or perhaps a video. This is the content. We then distribute that content out to t…