Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
At VA PrideFest, our newest partner and client, Virginia
Tourism, launched their LGBTQ tourism initiative, @VisitGayVA.
A companion to the Commonwealth of Virginia’s Virginia.org/LGBT
website, both provide Lesbian, Gay, Bisexual and Transgender visitors
24/7 access to statewide lodging, dining, events, travel deals,
itineraries and more. All VA experiences self-designated as LGBT
friendly, and welcoming to all visitors. The Virginia Governor, Terry
McAuliffe, stopped by the booth to put in his 2-cents!
We're excited to
announce some of our latest new #ILoveGay ambassadors. Ty
Autry and John-David, both from New
York, will be attending the Richmond Fire, Flour &
Fork culinary event, where they'll be
jumping in head-first into some of the epicurean wonders that Richmond,
VA has to offer! Gabi & Fabia from Sao
Paulo, Brazil have joined us as well, bringing some of their
experiences in traveling the world as a lesbian couple with their
October is a
busy month... if you're in NYC, be sure to check out Richard Skipper Celebrates
and his cabaret performance on October 8 at the Laurie Beechman
Theatre. If you're in Montreal, the annual Black
& Blue event "Luminocity"
starts October 5 and runs through October 9.
And every Sunday, be sure to check out the latest from John
Davis and Tony Ortega of RawSexySpiritual and their
"Raw(est) brunch!" RawSexySpiritual - spirituality for gay men & those who
Upcoming LGBT Business
Out MBA Conference
October 12-14, 2017
Boston, MA Join the largest gathering of LGBT MBA (and graduate) students
and LGBTQ MBA alumni in the world for the 20th Annual Reaching Out
LGBTQ & Business Graduate Conference
The 2017 Reaching Out LGBTQ MBA & Business Graduate (otherwise
known as ROMBA) Conference will provide lesbian, gay, bisexual,
transgender and queer young professional leaders from around the world
the opportunity to network, learn, and improve their skills so they
will emerge stronger and more confident in the business world. The
conference is open to current, alumni and prospective LGBTQ MBAs and
business graduates and their active allies. http://www.reachingoutmba.org/register/
LGBTMPA 1st Workshops + Network Event In conjunction with CMI's 18th Conference on LGBT Tourism
Three afternoon workshops feature topical insight into LGBT community
issues for inclusion and success for the meeting professional.
Attendees can select from a wide range of course topics to understand,
attract and plan LGBT related meetings and LGBT events within meetings.
All presentations are designed specifically to empower your meetings
for greater diversity inclusion and communication. https://www.lgbtmeetingplanner.com/lgbtmpa-at-cmi
18th Conference on LGBT Tourism & Hospitality
November 1-3, 2017
San Francisco, CA Don't miss the LGBT tourism & hospitality industry's
premiere destination for market education, networking and fun!
Over 30 speakers! The tourism industry’s premiere marketing, sales,
public relations and research forum to help you reach LGBT travelers...
ALL NEW PROGRAM FOR 2017: Multiple workshops focusing on internet
marketing to the LGBT community, plus featured presentations on the
latest LGBT tourism market statistics, successful marketing techniques,
case studies and much more! Use PBM2017 when registering and save $100 http://communitymarketinginc.com/lgbt-tourism-conference/
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach.
Here's our first tip... many of you are creating beautiful HTML e-mail newsletters. In order to truly get your message out there on Twitter, you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium, BlogSpot or Tumblr, or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not more, in t…
In preparation for the upcoming IGLTA Convention in St. Petersburg, Florida coming up May 4-6, we wanted to do an up-to-date analysis of the top hashtag used for LGBT travel, which is still #GayTravel. Secondary hashtags used are #LesbianTravel, #Gaycation, #GayVacation, #GayHoliday and #GayTraveler, but to date, #GayTravel is still in the lead. Why is this important? Because if you're Tweeting or posting your photos on Instagram while at the convention, you want to make sure your posts and photos are seen. If you're uploading a video to Instagram or YouTube, ensuring the video is promoted on Twitter and hashtagged is more important now than ever before, as proper hashtagging allows you to tap into social media "conversations" already happening online. You're simply carving out a little "share of voice" for your business!
Let's take a look at what's actually happening in the world of #GayTravel. Using TagBoard.com, we're able to get a s…