LGBT Week NYC Updates for February 2016

We here at Pink Banana Media and Community Marketing & Insights are excited to announce some of the most recent updates and highlights coming this year for LGBT Week NYC, May 16-20, 2016.  With our focus on Marketing, Advertising & Technology in the LGBT business community, our roster of events continues to expand with an ever-increasing list of high-quality speakers, workshops, seminars and presentations.

Back this year as our Presenting Sponsor for LGBT Week NYC 2016 is Rivendell Media... one of the leading companies in media placement, planning and consultation in the LGBT marketplace.

Major partner events scheduled for LGBT Week NYC include:

Talent in Modern FinTech
Monday evening, May 16th, 6 to 9  pm
Location: Credit Suisse HQ
Hosted by Out in STEM at US Headquarters of Credit Suisse in heart of Silicon Alley, a panel of Banking and FinTech (financial technology) executives discussing the types of STEM (science technology engineer and math) talent that is most desirable, given their unique business objectives and challenges.

LGBT Tourism & Hospitality Symposium New York
Tuesday afternoon, May 17th, 1:30 to 5:00 pm
Location:  Google
In partnership with IGLTA... Tap into the expanding and diversifying LGBT tourism and hospitality marketplace.

For our main conference on LGBT Marketing, Advertising & Technology, held May 18-19, 2016 (Wednesday and Thursday) at the New York Times Conference Center, we have the following presentations and speakers confirmed so far.

Get Some Skin in the Game – Experiential Marketing Matters More than Ever
Presentation by Michael Wood, Senior Creative Director for GPJ
Seeing a concert online, or front row? Sealing the deal with a conference call, or a handshake? Exactly. Are you ready to get real? Real world. Real time. Real face-to-face… live… no safety net marketing. Come see shining examples of experiential marketing fueling growth with the LGBT market and learn how you too can connect [and cement) the dots to your social, digital, PR and advertising channels. Learn about brands embracing this idea and how their customers are rewarding them with business. Ready? Let’s connect live, and start putting experiential into action ASAP.

A Guide to Promote LGBT Travel with Online Influencers
Presentation by Auston Matta, and
The new media revolution is shifting the power of content publication to individuals rather than producers, editors or large publishers. Everyday people have quickly become digital influencers and web celebrities with massive followings online and through their social media channels. This session will explore how you can successfully identify and recruit online influencers to execute a campaign to promote your travel product or service to a desired and targeted LGBT audience.

How to Leverage Facebook’s Virality To Reach The LGBT Community
Presentation by Rizala Carrington,
This talk will be cover why companies should utilize Facebook to reach the LGBT community. As well as cover Facebook's EdgeRank and strategies for long term branding and high ROIs.

From Go Go Boys to Altars: The Evolution of LGBT Spirits Marketing
Presentation by David Karraker, VP, Marketing & Consumer Engagement, Campari America
Could the Millennial and Generation Z spell the end of scantily clad shot boys and girls? Learn how long-time LGBT supporter SKYY Vodka ditched the short shorts to stand behind cause marketing in bars, addressing a shift in consumer perceptions and attitudes. Cause Marketing is a critical element in the marketing mix with Millennials and Generation Z. “More of the Same” doesn’t cut it any longer. “Skin-focused” marketing is a relic of the 80’s and 90’s. Don’t be afraid to change with the times, particularly when your competition isn’t. LGBT Cause Marketing is more than just sponsoring the GLAAD Awards. It means using your resources and reach to amplify a message – to drive change.

Lastly, there will be a variety of networking receptions and mixers held during the course of the week, including our own LGBT Week NYC reception held on Wednesday evening.  This reception is exclusive to LGBT Week NYC attendees and will be held at the New York Times Conference Center's indoor terrace... it's designed to maximize networking opportunities among attendees and our sponsors who are helping us see this series of events become an even greater success in 2016 and beyond!

Immediately after this Wednesday evening reception, the local NGLCC-NY is hosting their monthly M3 networking event with us, allowing for all LGBT Week NYC folks to attend as well.

It's going to be an incredible series of LGBT business events, all geared towards Marketing, Advertising & Technology... it's a series of events you won't want to miss.


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