7th Annual LGBT Marketing Conference at NY Times Conference Center was a SUCCESS!

This past week, on Thursday, April 24, 2013, Community Marketing and Pink Banana Media held their 7th annual LGBT Marketing Conference at the New York Times Conference Center in New York City... and it was their strongest conference to date!  Community Marketing and Pink Banana Media started the morning, discussing the latest in LGBT market research trends, as well as social media marketing to the LGBT community.  Some of the presentations new to the marketing conference included "Leading the Way: Lesbians & The WNBA" by Hilary Shaev, VP of Marketing at the WNBA, and Cathy Renna's "Public Relations Strategies for Reaching the LGBTQ Community".  There was also a presentation by Digitas entitled "Mobile is SO Gay: New Rules for LGBT Engagement", with the day rounded out with presentations by Google, Hilton, Gay Ad Network and GayCities.com, just to name a few.


Attendees this year included GoogleChristopher Street FinancialJapan RailwayGenworth, the German National Tourist OfficeHiltonIBMLambda LegalWNBA, NYC & Company, Pernod Ricard, Radarworks, Showtime, Toyota, Viacom and Walton Isaacson,  just to name a few.

A few of the presentations, in PDF format, can be seen here:

LGBT Sales and Marketing



Niche Marketing and Sales within the LGBT Community



LGBT Marketing and Communications



Additional Downloads



Stay tuned for upcoming information on the 8th Annual LGBT Marketing Conference returning to the New York Times Conference Center on April 23, 2015.  You won't want to miss it!

A Few Links:
 - www.LGBTMarketingConference.com
 - www.CommunityMarketingInc.com
 - www.PinkBananaMedia.com
 - www.Dot429.com
 - www.NGLCCNY.org

The #hashtag for the conference was #LGBTMarketing... a few of the conversation highlights, as viewed at https://tagboard.com/LGBTMarketing/ (click image to view larger Social Media Storyboard).






The Interpersonal Marketing Strategy by Pink Banana Media
This type of #hashtag outreach highlighted above is just a small part of the Interpersonal Marketing Strategy developed here at Pink Banana Media, bringing together more traditional marketing such as banner ads, e-mail and PR, and merging that with the power of social media and #hashtag marketing.

For more information, go to:

Comments

joel john said…
seems to be a good conference the blog is really good and also Learn how to market and grow your business with the Advertising and Marketing Agency from adzet.com. Trusted business development and cloud marketing.

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