Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
There is a lot of information about the LGBT and allied community as consumers, but the same cannot be said for business data. Be part of the first ever National Gay & Lesbian Chamber of Commerce LGBT Business and Enterprise Study now underway. The results from this survey will add significant weight to our quest for equality by outlining information that can be used to influence corporate decision makers and local, state and national elected officials. This historic survey will lead to the greatest gathering of LGBT related business data ever complied. The findings will be the key to continued growth, development and understanding of the LGBT business owners and managers and will help ensure decision makers at every level have a deeper and more accurate picture of who LGBT people are and the power we wield in the broader business community. Take the survey before it closes on April 15, 2010 and be entered to win a $500 Visa gift certificate. Stand up and be counted by taking the survey today!
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach.
Here's our first tip... many of you are creating beautiful HTML e-mail newsletters. In order to truly get your message out there on Twitter, you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium, BlogSpot or Tumblr, or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not more, in t…
LGBT Week NYC is only one month away, and the programming is coming on strong for this year's event! Produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina, it looks like this will be the biggest year yet! www.LGBTWeek.NYC
Additional sponsors for this year include Israel Ministry of Tourism, Hornet and Q.Digital.
Just published online is the agenda for Wednesday's 10th Annual LGBT Advertising & Marketing Symposium. Presentations include The Power of Sound for LGBTQs and Allies, presented by Joel Shoemaker of iHeartMedia. Paul Zetti of T.Rowe Price will be reviewing some of their research and activation experiences with LGBT pride in 2016, and Scott Seitz will be reviewing the work done by MillerCoors in Winning Hearts and Minds, putting forward the business case for the LGBT sales team.
New to Wednesday's programming will be a panel on Current Events from an LGBT Perspective, with the editors/leaders of Huffingto…