Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
There is a lot of information about the LGBT and allied community as consumers, but the same cannot be said for business data. Be part of the first ever National Gay & Lesbian Chamber of Commerce LGBT Business and Enterprise Study now underway. The results from this survey will add significant weight to our quest for equality by outlining information that can be used to influence corporate decision makers and local, state and national elected officials. This historic survey will lead to the greatest gathering of LGBT related business data ever complied. The findings will be the key to continued growth, development and understanding of the LGBT business owners and managers and will help ensure decision makers at every level have a deeper and more accurate picture of who LGBT people are and the power we wield in the broader business community. Take the survey before it closes on April 15, 2010 and be entered to win a $500 Visa gift certificate. Stand up and be counted by taking the survey today!
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications. Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.” Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotyp
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE , walking you through each step in promoting your company using social network marketing in a careful and very detailed format. Building Your Web 2.0 Business Presence Facebook fan page LinkedIn Group Twitter Profile Discuss the power of branding in the small square icon image Content Tools for your Web 2.0 Business Presence Blog for the written word and integrated into Facebook, Twitter and LinkedIn How to choose a blog software (Wordpress, Blogspot or Tumblr) What to blog about - story to tell for your business Examples for destination marketing Commenting, labels and tags Status Updates and Twitter Discuss hash tags, @ symbols, etc. Photos added to Flickr and integrated into Facebook, Twitter and blog Video