Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
There is a lot of information about the LGBT and allied community as consumers, but the same cannot be said for business data. Be part of the first ever National Gay & Lesbian Chamber of Commerce LGBT Business and Enterprise Study now underway. The results from this survey will add significant weight to our quest for equality by outlining information that can be used to influence corporate decision makers and local, state and national elected officials. This historic survey will lead to the greatest gathering of LGBT related business data ever complied. The findings will be the key to continued growth, development and understanding of the LGBT business owners and managers and will help ensure decision makers at every level have a deeper and more accurate picture of who LGBT people are and the power we wield in the broader business community. Take the survey before it closes on April 15, 2010 and be entered to win a $500 Visa gift certificate. Stand up and be counted by taking the survey today!
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
Reaching the LGBT market through YouTube in 2017 by Josh Rimer
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up t…
Immediately following the Community Marketing LGBT Tourism & Hospitality Conference, there will be a 4-hour LGBT New Media Trade Show & Expo held at The Vdara Hotel on December 13, 2016, from 2 – 6 pm. Here you'll be able to meet, greet and interact with some of the most cutting-edge LGBT New Media companies today. The goal of the LGBT New Media Trade Show & Expo is to allow CMI conference attendees to meet, interact with and learn more about how these LGBT New Media folks can help their destinations and/or tourism-related organizations get the word out to the LGBT traveler online.
Reach 2 Markets in 1 Trade Show - LGBT Tourism & Las Vegas
In addition, the LGBT New Media Trade Show & Expo is open to everyone in Las Vegas, from small businesses to ad agencies and corporate representatives wishing to meet some of the top LGBT New Media in person. Attendees will be able to talk shop and and get LGBT marketing advice from some of the best in LGBT New Media today. …