Social Media Marketing HOW-TO Guide

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Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
  1. Building Your Web 2.0 Business Presence

    • Facebook fan page
    • LinkedIn Group
    • Twitter Profile
    • Discuss the power of branding in the small square icon image
  2. Content Tools for your Web 2.0 Business Presence

    • Blog for the written word and integrated into Facebook, Twitter and LinkedIn

      • How to choose a blog software (Wordpress, Blogspot or Tumblr)
      • What to blog about - story to tell for your business
      • Examples for destination marketing
      • Commenting, labels and tags
    • Status Updates and Twitter

      • Discuss hash tags, @ symbols, etc.
    • Photos added to Flickr and integrated into Facebook, Twitter and blog
    • Video added to YouTube and integrated into Facebook
  3. How these basic social networking tools work together

    • Describe how the blog integrates with Facebook and Twitter
    • Linking Facebook fan page to Twitter
    • These social media sites (touch points) need an audience
    • Measuring this audience using Bit.ly
  4. Managing and promoting events in social networking
  5. Facebook News Feed

    • Facebook's news feed and the viral nature of reaching "friends of friends"
    • The basic posting of a link
    • Photos and events most viral components of Facebook news feed
    • Tricks for getting people to tag themselves in photos
    • Discuss viral nature of likes, comments and shares

      • Discuss managing comments as customer relationship management

  6. Messaging and direct communication tools in social networks
  7. Social network marketing and search

    • How is Facebook content searched
    • Every element should link back to each other
    • How is Twitter content searched (trends, OneRiot.com, Google's new search)
    • Social network marketing and search engine optimization (SEO)
  8. Facebook advertising - how to
  9. Other social networks (automated ones including Plaxo and FriendFeed)

    • How to connect social media content in these sites
    • Tricks for adding connections/fans/followers
    • Using sites such as retaggr.com and unhub.com
  10. Other social networks (manual)

    • Discuss how each niche community has a few key social networks worth looking at, i.e., Yelp.com, TripAdvisor.com, Ning.com sites, TripWolf.com, etc.
  11. Putting Twitter To Use For Your Company

    • 3rd party programs and how they can help maximize Twitter marketing effectiveness

      • TweetDeck
      • Seesmic
      • HootSuite
    • The power of the ReTweet

      • Why should you ReTweet other Twitter postings?
      • Why should your goal to be to have your Twitter postings ReTweeted?

  12. Other social networks useful for content

    • Digg - great tool for expanding the reach of articles written by your organization
    • Delicious - bookmark articles relevant to your industry. Great tool to use as a "thought leader" in your field; also has RSS feed for integration into other sites and to set up to Twitter automatically.
    • Google Reader - handy tool to highlight key articles you may like as well, similar in scope to Delicious
  13. How to make your website's content maximized for social networking tools

    • Code for thumbnail image preferences and RSS feed automation
    • Various methods of adding share buttons to a site
    • Making it quick and easy to find and join your various social networking sites
  14. Measuring Social Network Marketing ROI

    • Facebook Insights
    • Twitter's companion site, bit.ly
  15. Tips and Tricks

    • Using Ping.fm for status updates
    • Using Posterous.com for larger content updates
    • Including custom HTML in your Facebook fan page
    • Commenting on blog postings, Facebook postings and LinkedIn discussions related to your industry
  16. Twitter strategies
  17. Mobile social network marketing (includes Facebook mobile as well as Google Buzz; Mobile only tools include Loopt.com and FourSquare.com).

Comments

Anonymous said…
Needs guidance. That's the whole point of this type of marketing--you want your content to "go viral."

social media marketing
February 3, 2011 at 5:09 AM
Vomail said…
In order to survive in this modern business world you have to come out of the ordinary region and become extra ordinary. With the help of advanced online marketing techniques you can truly get great success. I'm really happy that with the help of PPC and facebook ads Los Angeles services you can get immense results in least amount of time.
April 16, 2019 at 2:50 AM
Unknown said…
Thanks For What? is a book designed to help you find the "why" of your life, and transform your life through the power of gratitude. It's about how to live a happy life with the freedom of gratitude. This work by Dr. Carol Dweck, PhD is a guidebook of sorts for the process of learning, how it works, and what you need to do to experience gratitude in your everyday life.
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February 26, 2020 at 11:21 AM
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