Pink Banana Media & LGBTBrandVoice.com

We've been having some very successful online advertising campaigns recently that have targeted an LGBT audience on websites that are not specifically LGBT, but have some strong LGBT-focused articles... especially now that the SCOTUS decision on same-sex marriage is in.  If you're looking to target an LGBT audience on sites including Huffington Post Gay Voices , Jezebel.com , Gawker.com , DailyBeast.com and more, let us know... shoot us an e-mail to matt@pinkbananamedia.com and tell us more about the specific LGBT demographic you're looking to reach. To learn more about how programmatic ad buying works, check out our recent blog posts " Look Who's Making A Comeback - LGBT Banner Ads " and " Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms ". For more information, check out: http://www.pinkbananamedia.com/ads.cfm

Our inaugural LGBT Week NYC was held this last week, April 20-24, 2015, at venues throughout New York City. Building off of the success of our LGBT Marketing Conference held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media created an expanded LGBT conference schedule for 2015, bringing the broader scope of Marketing, Advertising & Technology to the mix, with the theme " Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace. "  We had an incredible array of attendees, both for the entire week and for select, individual conferences.  We also had a superb group of partners putting together events with us during LGBT Week NYC, including StartOut , NGLCC-NY and more.  Our presenting sponsor for the entire week was Rivendell Media .  Additional sponsors included PowerVJ and Focus Group Radio . Our promotional copy read as follows:  "He...

History was made yesterday when the NASDAQ had Matt Skallerud of Pink Banana Media and Tom Roth of Community Marketing & Insights , co-producers of LGBT Week NYC , rang the closing bell on April 22nd in Times Square in New York City. In the NASDAQ closing ceremony, it was announced "LGBT Week NYC, a natural evolution from what was formerly the 1-day LGBT Marketing, Advertising & Technology conference held in New York for the last 8 years, is now expanded into a full week of programming, including partner events from StartOut , LesbiansWhoTech.org and the NGLCC-NY . LGBT Week NYC offers a series of conferences, symposia, workshops and events that aim to educate as well as provide opportunities for networking. Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace, this week long series of events is a can’t-miss comprehensive educational and networking program." LGBT Week NYC has been unique in that it's b...

Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York,  Community Marketing & Insights  and  Pink Banana Media  are proud to announce the launch of our expanded LGBT conference schedule for 2015, LGBT Week NYC , bringing the broader scope of Business, Marketing & Technology to the mix, with the theme  "Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace."  For the latest updated information on this conference series, visit  www.LGBTWeek.NYC ... we'll be keeping the latest speaker and presentation topic information up-to-date here. LGBT Week NYC will be held the week of April 20-24, 2015.  Partners include Rivendell Media , NYC & Co. , LesbiansWhoTech.org , StartOut  and the  NGLCC-NY .  Events scheduled include our  LGBT Marketing & Advertising Conference (now in it's 8th...

State-of-the-Art Technology Allows for Hyper-Targeting of Banner Advertising to Specific Demographics and Regions There is a major shift occurring in terms of how companies are able to market themselves online, tapping into many of the techniques learned first with Google AdWords and then with Facebook Ads , and applying those techniques to the world of highly targeted banner advertising in 2014. Search marketing taught companies how to efficiently target their specific demographic, tapping into the search terms their potential customers were typing in to Google, Bing, Yahoo and others.  With Google AdWords dominating this landscape, the concept of managing and optimizing a marketing campaign based on knowing what the ideal search terms were for driving the best customers to one’s website became commonplace, and for the most common search terms, such as “gay travel”, the cost was higher because companies were bidding against one another to be the #1 advertised search r...

Ever wonder how we came up with the name Pink Banana Media?  This and other questions are answered in this 17 minute radio show interview with John Nash of The Focus Group on SiriusXM. We also cover and answer the following questions: content marketing for small business how often should i post? curating versus your own content how can LinkedIn help my business learn more about our upcoming LGBTBizTech and LGBTWeek business conferences in 2015 To here the entire interview, go to  https://app.box.com/s/ovbacmevz23ayrc8plph For more information on Pink Banana Media , go to:  - www.PinkBananaMedia.com  - www.LGBTBizTech.com The Focus Group: SiriusXM's first original business program. Listen, Laugh and Learn with Tim Bennett & John Nash for an entertaining look at the world of business. www.focusgroupradio.com

Anatomy of an Ad Buy – A Peek Into The Gay Games Winning Marketing Mix Introducing the first of a series of articles entitled Anatomy of an Ad Buy , whereby we break down in detail an ad buy that incorporates banner ads, e-mail, video, mobile and social media placements in the overall campaign.  In today's world, the marketing mix has shifted, with more and more advertising dollars being spent on a mix of hyper-local, targeted banners , mobile smartphone banner and video campaigns , and social media outreach via the ever-improving tools available to us on Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, Pinterest and more. For the most recent Gay Games 9 held in Cleveland this past summer, the folks from Positively Cleveland , through their ad agency, contacted us for a comprehensive online campaign that targeted gays & lesbians in specific target markets considered strong candidates for Gay Games attendees coming to Cleveland.  Our regional target markets i...