Pink Banana Media & LGBTBrandVoice.com

Here we are mid-January, just one day after the historic inauguration, and we finally have a little reprieve from which to pause and reflect on where we've been in 2012 and where we're going in 2013. It's been a whirlwind over the past year or so, with the continued growth and interest for companies large and small seeking to reach their specific target demographic in the LGBT community, while trying to stay a few steps ahead of their competition in terms of leveraging the ever-evolving world of online technology... especially social media. Our message to these companies large and small has also become more fine-tuned in 2013, with our focus on Interpersonal Marketing , providing a more clear definition of this confluence and integration of PR, advertising and marketing.  Our workshops and seminars we're presenting in 2013 reflect this focus, where we show organizations how to most efficiently market themselves using the latest techniques made ava...

The Future of Marketing is Here! Interpersonal Marketing Merging PR, Advertising & Social Media One of the leading strategies in use today, designed to maximize your company’s marketing outreach Pink Banana Media: Specializing in the LGBT marketplace in•ter•per•son•al    [ ìnt?r púrss?n'l ]   1.of relationships between people: concerning or involving relationships between people As we enter 2013, Interpersonal Marketing has taken a lead position in how a company can most strategically market itself today.  Interpersonal Marketing takes some of the best of traditional marketing techniques and adapts them to the latest technology, including smartphones and social media.  It all starts with the CREATIVE , and from there the DISTRIBUTION of that material. This then can be fine-tuned and MEASURED using an array of reports and tools and then MONITORED and ANALYZED . This analysis is imperative to helping companies become more competitive and...

:: Case Study Example :: A Pink Banana Media Online Promotion The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of: Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs. http://gaybizreport.blogspot.com/2012/09/case-study-pink-banana-media-online.html http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264 Pink Banana Media Company Spotlight : a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality...

The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs.  The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same.  As we enter 2013, a marketing program must include a mix of: Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs. Links to the full marketing program pieces can be found here: http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=252 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=242 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=241 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsle...

A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets. “The regional LGBT media continue to serve their communities with strong newspapers and online content,” said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. “The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities.” The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that sp...

Las Vegas has long been known as "The Entertainment Capital of the World," but these days this desert destination boasts much more than strippers and Cher concerts - especially for both its growing LGBT community, as well as for those traveling to Las Vegas for pleasure, for business… or both. Driving Las Vegas' steady economy is the confluence of tourism, gaming and conventions, which in turn feed the retail and dining industries - industries that employ much of the city's residents and keep tourists busy. Among LGBT travelers, Las Vegas is consistently the second most visited U.S. destination for gay and lesbians after New York City, according to the 16th Annual Gay and Lesbian Tourism Study conducted by San Francisco-based Community Marketing Inc., a gay market research and development lab. While gay life in Las Vegas has not developed into a single geographical community in this city, its unofficial gay district near Tropicana Blvd. and UNLV serves as one s...

Making news around the globe, the legal rights and recognition of gays & lesbians is becoming manifested in the definition of marriage.  More and more companies and communities across the US are recognizing the union of two gay men or women in terms of civil unions or domestic partnerships, granting them the same basic rights as heterosexual married couples. Health insurance benefits, estate planning and more are becoming commonplace in many gay & lesbian lives, but not all. The right of marriage, however, along with all of its legal and tax implications, is the final goal for many gays & lesbians.  It would be society's way of showing that once and for all gays & lesbians are now deemed equal in the eyes of the law, and with President Obama’s formal support, gay marriage is now front and center in American politics this year. Several countries around the world have already legalized gay marriage for their residents including Belgium, Denmark, The Netherla...