Pink Banana Media & LGBTBrandVoice.com

Our LGBT Marketing Conference held at Kimpton's Eventi Hotel in New York City was an incredible success, thanks to the support of our key partners and incredible speakers. Key presenters included not only Matt Skallerud (Pink Banana Media) and Tom Roth (Community Marketing) but also Merryn Johns of Curve Magazine, Scott Gatz of GayCities.com, Richard Oceguera of the NGLCC-NY, Jerime Black of Barefoot Winery reviewing their successes over the years in LGBT marketing and several others.  Links to some of our presenters can be found here: http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_19.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_14.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_11.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_07.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight.html http://lgbt...

A Ripening Economy, A Booming Industry: How the men’s underwear industry is the pulse of a livening economy by Stephen J. Lucin As a result of the slow upswing in various economies across the globe, there has never been a more opportune time for companies to market themselves to niche communities. These smaller market sectors have been known to help brands rebuild identities, cross lines of market demographics, and ultimately increase sales. In one market sector in particular, the men’s underwear industry, companies have been following this strategy for some time now. And the results of these companies’ successes are reported to determine the health of the economy in its current state. More recently, these results of successful men’s underwear brands have given economists a positive outlook in regard to the US economy’s future. According to a well-researched opinion piece from the Wall Street Journal entitled “From Bubble to Depression?” which was co-authored by 2002 Nobel Laur...

Are you registered yet?   Community Marketing and Pink Banana Media’s 4th Annual Gay & Lesbian Marketing Conference will be held on  April 29, 2011 at the Kimpton Eventi Hotel, New York City .  Offering a " Productive Day of Education and Networking ", topics covered will include Research, Insights, Strategies & Case Studies. The agenda for the day includes: John Lake , Director of Corporate Development , Human Rights Campaign The special significance of business/community relationships in LGBT connections and communications. Leveraging your HRC Corporate Equality Index ranking David Paisley , Senior Research Director , Community Marketing, Inc . Thomas Roth , Presiden t, Community Marketing, Inc. There is no “LGBT Market:” Segmentation findings and interpretations from the latest research can lead your company to diverse new business opportunities The Business of LGBT Business Darren Spedale , Founder , StartOut and Richard Ocegu...

We are proud to announce the newly relaunched LBCBN.com , the website of  The Long Beach Community Business Network , offering  New Features, Greater Access, Expanded Directory Listings and Links To Social Networks   The Long Beach Community Business Network's new website is LIVE and now a more productive tool in the marketing of one's business. Members can now take advantage and link with the social networks Facebook, Twitter, Digg, Delicious, Flicker, Linkedin, YouTube, easily through the new LBCBN website. The primary goal of this website design is for the LBCBN to become THE HUB for LGBT business information in the Long Beach area.  Integrating their member's social media activities with activities posted by the Chamber allow for a single location from which a person can be quickly kept up-to-date as to what is happening in the Long Beach LGBT business community, both from the Chamber's perspective and the perspective of individual business members of ...

Upon hearing the recent news of Fab.com throwing in the towel on the LGBT market, it immediately got me thinking about what actually did seem to work with the Fab.com website.  As one of the very first consumer websites, LGBT or otherwise, to integrate user-generated content in the form of social media, it truly was cutting edge in terms of what it had accomplished, what it showed can work and even more importantly, what it foretold about the future direction and success in consumer-oriented websites in general. What Fab.com showed the world was that the integration of social media into a newly-formed community-based website can work.  Websites for consumers seem to have followed a basic pattern, starting in the mid-90s as informational resources and then slowly, over time, graduating to the level of building true community, with tools for a website’s members to interact with each other, comment collectively on articles they had read together, meet each other and more. ...

Starting with our newly released brochure for 2011, Pink Banana Media is coming out with a whole new look for this year!  Focusing on the key areas of online media, especially social, and combining that with real world marketing, leveraging smartphone technology, Pink Banana Media is poised for continued success in this new media landscape. Our new tagline is " Reach the Gay & Lesbian Community - Leverage the Power of Social Relationship s". From our first page, it reads: Virtual Online Marketing Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns. Real World, Experiential Marketing Reach gays & lesbians in their daily lives, at restaurants, hotels, gyms, shops, bars or events using smartphone technology. Integrate it with social media to create a true, 360-degree marketing strategy leveraging authentic social relationships. Designed by Anke Mackenthun of www.SpongeWorks.com Do...

:: Mobile Marketing - Web App Development :: We have begun creating some of our first Web Apps over the past few months for a variety of clients. One of our most recent can be viewed here: www.CaliforniaGayChamber.com/mobile/ . We've gone this direction because more and more web traffic is going mobile and being driven by the increased technologies in cell phone bandwidth (3G and 4G), as well as the increased adoption of smartphones, including the iPhone, Android-based phones and Blackberries. Optimizing a website for the smaller screen size while also taking into consideration the concept of a touch-based navigation of a website versus the original mouse-based navigation demands taking an entirely new approach to a website's mobile design. Bigger fonts and large, clickable screen areas merged with an aesthetic interface are the name of the game now. Our mobile websites automatically sense whether the user is viewing the site from a PC, a Mac, a smartphone or a table...