Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
2017 Here We Come! LGBT Week NYC + Influencers + New Media + We're Hiring
We wanted to take this time to wish you all an absolutely wonderful and happy New Year! We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina. www.LGBTWeek.NYC
For LGBT Week NYC, May 15-19, 2017 in New York City, we'll be doing some unique programming on Thursday morning, May 18th, focusing on the world of LGBT New Media, including presentations from some of the top LGBT influencers, video bloggers and new media bloggers who focus as much on their social media outreach as they do their respective blogs. If you're in this category, please do contact us, as we're looking for some of the best in new practices, thoughts and ideas related to how to reach a targeted LGBT community online.
Speaking of influencers, we've beefed up our offering this year, as the interest and demand in some of what these folks bring to the table for LGBT marketing has grown exponentially over the last year. Featured on the page linked below are some highlights of our LGBT Influencer partners in 2017, including Outfluential and Moovz. We're also bringing to the forefront some of the top LGBT influencers we're working with to go above and beyond in getting a client's message out there online, including TwoBadTourists, Josh Rimer, Brian Webb (TheHomoCulture.com) and the Nomadic Boys. We also have some lesbian influencers, as well as additional influencers outside of North America, that we'll be adding to this roster in the coming months.
We're also featuring our #ILoveGay program, where some of our top @ILoveGayLGBT profiles have developed into some of the strongest performing "influencers" in their category, including those focused on LGBT travel, business and more. Take a look at what we're offering with #ILoveGay, as this is fast becoming one of the more powerful components in our clients' overall marketing strategy in reaching a targeted LGBT demographic online.
Lastly, with all of this activity going on in 2017, we're growing as a company as well. We're actively hiring new online digital sales individuals who have a proven strength in social media, specifically when it comes to #hashtags and the unique language of Twitter and Instagram.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach.
Here's our first tip... many of you are creating beautiful HTML e-mail newsletters. In order to truly get your message out there on Twitter, you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium, BlogSpot or Tumblr, or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not more, in t…
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…