October 2008 Gay Business Report

Monthly Gay Business Report
October 2008 Edition

A monthly companion piece to the annual Gay Market Report, this monthly publication features select new articles from the Gay Market Report, as well as Current GLBT Business News relevant to companies targeting the GLBT community. In addition, we're featuring a variety of company spotlights on unique companies in the GLBT space, as well as successful companies reaching the GLBT community.

In This Issue
Where Have All The Gay People Gone?
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and conjecture as to what is going on, to date no one has quite been able to put their finger on it. That phenomenon, quite simply is, "where have all the gay people gone?"....

Marketing Strategies for Staying Competitive in the Gay and Lesbian Market
An in-depth look at the success of VisitBritain and Visit London in the GLBT Marketplace
There are several marketing campaigns in the GLBT community that most everyone is familiar with - the Absolut campaign with their back cover ads on various GLBT print publications, the American Airlines campaigns ranging from event sponsorship to print and online advertising to extensive in-person networking with the infamous Rainbow Team, and the then there is the VisitBritain and Visit London advertising campaigns, consistently running for the past several years in a way that continually reminds us of the UK as a top GLBT travel destination....

Are politicians warming to LGBT media?
Politics, and getting access to politicians, were focus at annual LGBT Media Summit
With the nation’s capital as a backdrop on the eve of the Democratic National Convention, the topic of LGBT press accessibility – to candidates, campaigns, Congress, and the White House – was a major theme on Thursday, Aug. 21, at the National Lesbian & Gay Journalists Association's 5th annual LGBT Media Summit....

Other Highlights

  • Is a Social Media Friend Really a Friend?
  • Windy City Times publisher edits new book on gay Chicago
  • Kimpton Hotels & Restaurants Earns Top Marks in 2009 Corporate Equality Index
  • Levi’s, Unbuttoned and Out of the Closet
  • Cambodia Opening up to Gay Tourists

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Comments

neal said…
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and conjecture as to what is going on, to date no one has quite been able to put their finger on it.In addition, we're featuring a variety of company spotlights on unique companies in the GLBT space, as well as successful companies reaching the GLBT community.
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jnnywllms

social marketing

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