October 2008 Gay Business Report

By -
Monthly Gay Business Report
October 2008 Edition

A monthly companion piece to the annual Gay Market Report, this monthly publication features select new articles from the Gay Market Report, as well as Current GLBT Business News relevant to companies targeting the GLBT community. In addition, we're featuring a variety of company spotlights on unique companies in the GLBT space, as well as successful companies reaching the GLBT community.

In This Issue
Where Have All The Gay People Gone?
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and conjecture as to what is going on, to date no one has quite been able to put their finger on it. That phenomenon, quite simply is, "where have all the gay people gone?"....

Marketing Strategies for Staying Competitive in the Gay and Lesbian Market
An in-depth look at the success of VisitBritain and Visit London in the GLBT Marketplace
There are several marketing campaigns in the GLBT community that most everyone is familiar with - the Absolut campaign with their back cover ads on various GLBT print publications, the American Airlines campaigns ranging from event sponsorship to print and online advertising to extensive in-person networking with the infamous Rainbow Team, and the then there is the VisitBritain and Visit London advertising campaigns, consistently running for the past several years in a way that continually reminds us of the UK as a top GLBT travel destination....

Are politicians warming to LGBT media?
Politics, and getting access to politicians, were focus at annual LGBT Media Summit
With the nation’s capital as a backdrop on the eve of the Democratic National Convention, the topic of LGBT press accessibility – to candidates, campaigns, Congress, and the White House – was a major theme on Thursday, Aug. 21, at the National Lesbian & Gay Journalists Association's 5th annual LGBT Media Summit....

Other Highlights

  • Is a Social Media Friend Really a Friend?
  • Windy City Times publisher edits new book on gay Chicago
  • Kimpton Hotels & Restaurants Earns Top Marks in 2009 Corporate Equality Index
  • Levi’s, Unbuttoned and Out of the Closet
  • Cambodia Opening up to Gay Tourists

Download PDF

Subscribe: Click Here
Advertise in future issues: Click Here

Past Issues:

Comments

Anonymous said…
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and conjecture as to what is going on, to date no one has quite been able to put their finger on it.In addition, we're featuring a variety of company spotlights on unique companies in the GLBT space, as well as successful companies reaching the GLBT community.
----------------------------------

jnnywllms

social marketing
October 17, 2008 at 5:19 AM
Post a Comment

Popular posts from this blog

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most cl...
Read more

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as ...
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is th...
Read more