Pink Banana Media & LGBTBrandVoice.com

State-of-the-Art Technology Allows for Hyper-Targeting of Banner Advertising to Specific Demographics and Regions There is a major shift occurring in terms of how companies are able to market themselves online, tapping into many of the techniques learned first with Google AdWords and then with Facebook Ads , and applying those techniques to the world of highly targeted banner advertising in 2014. Search marketing taught companies how to efficiently target their specific demographic, tapping into the search terms their potential customers were typing in to Google, Bing, Yahoo and others.  With Google AdWords dominating this landscape, the concept of managing and optimizing a marketing campaign based on knowing what the ideal search terms were for driving the best customers to one’s website became commonplace, and for the most common search terms, such as “gay travel”, the cost was higher because companies were bidding against one another to be the #1 advertised search r...

Ever wonder how we came up with the name Pink Banana Media?  This and other questions are answered in this 17 minute radio show interview with John Nash of The Focus Group on SiriusXM. We also cover and answer the following questions: content marketing for small business how often should i post? curating versus your own content how can LinkedIn help my business learn more about our upcoming LGBTBizTech and LGBTWeek business conferences in 2015 To here the entire interview, go to  https://app.box.com/s/ovbacmevz23ayrc8plph For more information on Pink Banana Media , go to:  - www.PinkBananaMedia.com  - www.LGBTBizTech.com The Focus Group: SiriusXM's first original business program. Listen, Laugh and Learn with Tim Bennett & John Nash for an entertaining look at the world of business. www.focusgroupradio.com

Anatomy of an Ad Buy – A Peek Into The Gay Games Winning Marketing Mix Introducing the first of a series of articles entitled Anatomy of an Ad Buy , whereby we break down in detail an ad buy that incorporates banner ads, e-mail, video, mobile and social media placements in the overall campaign.  In today's world, the marketing mix has shifted, with more and more advertising dollars being spent on a mix of hyper-local, targeted banners , mobile smartphone banner and video campaigns , and social media outreach via the ever-improving tools available to us on Facebook, Twitter, LinkedIn, Google+, Instagram, Vine, Pinterest and more. For the most recent Gay Games 9 held in Cleveland this past summer, the folks from Positively Cleveland , through their ad agency, contacted us for a comprehensive online campaign that targeted gays & lesbians in specific target markets considered strong candidates for Gay Games attendees coming to Cleveland.  Our regional target markets i...

The technology is now in place for programmatic ad buying to target a client's ad on web pages that have content specifically matching the same key words that the client is using in their Search Engine Optimization (SEO) and Pay-Per-Click Google AdWords campaigns (PPC). In the example shown below, targeting "same sex marriage" ensured that the client's ad would run on articles and blog postings on any sites online that were serving programmatic ads and were about "same sex marriage" , or included "same sex marriage" in the article/blog posting.  Sites deemed negative about "same sex marriage" were able to be excluded from this ad buy, ensuring that the client's ads were running on very specific content that was related to their target audience and business. Tailoring a banner ad campaign based on matching up your Search Engine Optimization (SEO) and/or Pay-Per-Click (PPC) campaigns with programmatic ad buying, helps to en...

One of the capabilities we've reserved for select clients over the past few years has been our capabilities in Search Engine Optimization (SEO) and Pay Per Click (PPC) deep-dive analysis.  We feel the tools and opportunities available to us in helping form a more comprehensive online marketing strategy are now ready for prime time, for all of our clients. Starting with just the #1 primary key word phrase that is best for your potential customers to find your website, we can immediately quantify: how many searches per month there are on that key word phrase how much is being spent per click (PPC) targeting this key word phrase approximately how much per day would it take to target this key word phrase how many advertisers, and who they are, targeting this key word phrase what appears in organic search based on this key word phrase (SEO) and most importantly, what other, closely related key word phrases are being searched and how are each of these phrases ranked based on...

Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, bringing the broader scope of Business, Marketing & Technology to the mix, with the theme "Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace." For the latest updated information on this conference series, visit www.LGBTBizTech.com ... we'll be keeping the latest speaker and presentation topic information up-to-date here. 3 Events Scheduled for 2015 LGBT Business, Marketing & Technology Week NYC Our premiere conference for 2015, to be held the week of April 20th, 2015.  Partners include StartOut and the NGLCC-NY .  Events scheduled include our LGBT Marketing Conference (now in it's 8th year - click here for last yea...

Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai . You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data. We can also target based on HHI (household income levels) as well. Layering our 1st party LGBT data provided by Instinct and Curve Magazines , as well as targeting selected LGBT sites in the programmatic ad exchange network, allows us access to those highly focused...