Pink Banana Media connects with LGBTQ consumers... helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers.
For companies to reach LGBTQ consumers, they need to look beyond the marketing metrics they measure and see the people behind the numbers, says Matt Skallerud, president of Pink Banana Media, a digital media, marketing and advertising firm.
“Marketing has become statistics. Companies think, ‘I want 100,000 impressions and this many click-thrus and this many people subscribing to my newsletter,’” Skallerud says. “But people aren’t numbers. Today, it’s about companies acting like people and focusing on how they engage with their customers.”
Pink Banana, which has offices in Los Angeles and New York, uses a “360-degree approach” to reaching LGBTQ consumers, aiding companies with everything from ad buys and traditional public relations to content marketing and online analytics.
Popular posts from this blog
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications. Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.” Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotyp
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE , walking you through each step in promoting your company using social network marketing in a careful and very detailed format. Building Your Web 2.0 Business Presence Facebook fan page LinkedIn Group Twitter Profile Discuss the power of branding in the small square icon image Content Tools for your Web 2.0 Business Presence Blog for the written word and integrated into Facebook, Twitter and LinkedIn How to choose a blog software (Wordpress, Blogspot or Tumblr) What to blog about - story to tell for your business Examples for destination marketing Commenting, labels and tags Status Updates and Twitter Discuss hash tags, @ symbols, etc. Photos added to Flickr and integrated into Facebook, Twitter and blog Video