Pink Banana Media & LGBTBrandVoice.com

Today we’re talking with Matt Skallerud, born and raised in LA. Matt is a gay entrepreneur, the CEO of #ILoveGay and he specializes in LGBT online marketing. Let’s meet him… https://magazinelarevistadiversa.wordpress.com/2018/08/31/online-marketing-matt-skallerud-from-i-love-gay-ltgb/

Pink Banana Media connects with LGBTQ consumers... helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers. https://businessequalitymagazine.com/pink-banana-media-connects-lgbtq-consumers/ For companies to reach LGBTQ consumers, they need to look beyond the marketing metrics they measure and see the people behind the numbers, says Matt Skallerud, president of Pink Banana Media, a digital media, marketing and advertising firm. “Marketing has become statistics. Companies think, ‘I want 100,000 impressions and this many click-thrus and this many people subscribing to my newsletter,’” Skallerud says. “But people aren’t numbers. Today, it’s about companies acting like people and focusing on how they engage with their customers.” Pink Banana, which has offices in Los Angeles and New York, uses a “360-degree approach” to reaching LGBTQ consumers, aiding companies with everything from ad buys and traditional public relatio...

We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most cl...

When looking at a flow chart like the one Pink Banana Media uses to show clients what they receive at each level, it can feel confusing or even overwhelming to someone who is new to the world of social media. It can feel stressful to try to guess what is right. Let’s eliminate the stress! How Do I Know What Each Level Means? Each level focuses on the amount of attention and the type of attention your website will receive. As an example, let’s say you want to sell lemonade. If you do nothing, the only customers you’ll have are people who knock on your front door to ask if you sell lemonade, so you’ll either end up with no customers or with only your family members as customers. Level 1 is a lemonade stand in front of your home; it’s small but it has a sign and will get the attention of your neighbors. It’s also the least expensive, so you won’t get many customers, but you’ll get more than not having anything to attract customers. Level 2 is a lemonade stand on a ...

Now that your company website has been built, it can be difficult to know what to do next. Don’t get overwhelmed! Take some time to think about who your ideal client is. Is it an individual with a specific goal in mind? Is it a company that specializes in a specific talent or specialty? Starting by thinking about who you want to reach in an ideal world helps you to consider whether your website is tailored to reach those potential clients. Once you know who you want to talk with and who your company can most benefit, it’s time to think about how you want to spend your marketing dollars. It can be easy to think that anyone can post some ads and bring in new business but this can quickly blow your budget while also causing you to miss out on great opportunities. Rather than taking this risk, let marketing experts do what they do best! How to Choose Your Marketing Company There are plenty of marketing companies who want your business. With so many flashy websites and discount dea...

In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online. Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida) .  From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message.  Will it be in the form of a blog post, a series of photos, or perhaps a video.  This is the content.  We then dis...

By Kryss Shane A History Lesson… Pre-Internet In the days before the internet, if a person wanted to reach people, s/he had to go door to door to hand out resumes. If a company wanted to reach people, they had to spend lots of money on advertising on television, radio, and in newspapers. People never knew if they were knocking on the right doors and companies never knew whether the money they spent on advertisements was worth it. A History Lesson… Early Internet When most people first had computers and internet access, having a website was the gold standard in advertising one’s self or one’s product. A person or advertising agency could simply create a website with information and it would remain available to be read indefinitely! This was better than knocking on doors or hoping commercials aired at a time when potential customers were most likely to be paying attention. Eventually though, this stopped being enough. Think of this as showing up at an office with your resume...