Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads
Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai . You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data. We can also target based on HHI (household income levels) as well. Layering our 1st party LGBT data provided by Instinct and Curve Magazines , as well as targeting selected LGBT sites in the programmatic ad exchange network, allows us access to those highly focused...
