Pink Banana Media Updates - December 2012
:: Case Study Example :: A Pink Banana Media Online Promotion The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of: Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs. http://gaybizreport.blogspot.com/2012/09/case-study-pink-banana-media-online.html http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264 Pink Banana Media Company Spotlight : a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality