Case Study: A Pink Banana Media Online Promotion
The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of: Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs. Links to the full marketing program pieces can be found here: http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=252 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=242 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=241 http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=253 ht