Pink Banana Media Updates for February 2011
:: Mobile Marketing - Web App Development :: We have begun creating some of our first Web Apps over the past few months for a variety of clients. One of our most recent can be viewed here: www.CaliforniaGayChamber.com/mobile/ . We've gone this direction because more and more web traffic is going mobile and being driven by the increased technologies in cell phone bandwidth (3G and 4G), as well as the increased adoption of smartphones, including the iPhone, Android-based phones and Blackberries. Optimizing a website for the smaller screen size while also taking into consideration the concept of a touch-based navigation of a website versus the original mouse-based navigation demands taking an entirely new approach to a website's mobile design. Bigger fonts and large, clickable screen areas merged with an aesthetic interface are the name of the game now. Our mobile websites automatically sense whether the user is viewing the site from a PC, a Mac, a smartphone or a table